SOCIAL MEDIA STRATEGY

In mobile market, there are ample of smart phones available of different companies. There are so many cell phones available at low prices but still people like to use Samsung more. The main reason behind this is the status, knowledge and experience. Samsung exist in the market from last so many years and that’s why it knows demand and needs of the customers very well. Every time Samsung come up with great innovations in the market and compete with rivals. Samsung uses different strategies to advertise its products. In past blogs, I discuss about its push and pull strategy and various campaigns launched by the organization to make people aware about its presence in the market. Apart from those, here I would like to discuss its social media strategy that how Samsung uses social networking to popularize its products and services. Social media plays a crucial role for every business. Facebook, twitter, you tube are social networking sites through which Samsung advertise its products. As nowadays, everyone is connected with Facebook. Facebook Samsung has an official Facebook page and there are more than 3 million fans of it. On its page it provide information about its upcoming products and product catalog. Organization also upload videos to give complete description of the product. Sometimes it post various design to get feedback from the customers according to their likings. Cover picture of Samsung page is always the upcoming items or launches. It does not allow customers to post on its page but they can comment to provide their feedback. Not only has the Facebook, Samsung also had fans followers on twitter. Organization add post more on twitter than Facebook. Social media has a great influence on Samsung revenues. Samsung is doing its best in social media strategy but still there are some factors which should also be kept in mind. (Zubair, 2015)

References

Zubair. (2015, April 6). social media strategy. Retrieved from Whizsky: https://www.whizsky.com/2015/04/social-media-strategy-review-samsung/