PUSH AND PULL STRATEGIES OF SAMSUNG

PUSH AND PULL STRATEGIES OF SAMSUNG

Samsung uses many strategies popularize its products among people. Here, I am going to discuss two major strategies used by Samsung to promote its products and services. These are known as push strategy and pull strategy. Both strategies are promotional strategies to bring the product to its target market.

Push strategy states that an organization put its efforts or pushes a product with the help of advertisements and other strategies such as sale. Organizations such as coca cola and Nike, Samsung also adopt this strategy by contributing money more on classic advertising. This is very clear from the advertisements like old mediums includes print and new mediums which include online networking. In other words, push strategy takes the product in front of the buyers in form of advertisements. This strategy is applied by the company so that people can be aware about the existence of new products or upcoming products in the market. (Yeung, 2016)

Samsung also uses pull strategy to which means that through social networking, organization make efforts to keep up relationship with the buyers. Samsung also use Accounts on social networking sites to make latest declarations and announcements about their products so that consumers can be up to date with the information and strong relationship can be maintained with them. It also help to get feedback from the consumers. In addition to this, company also cooperates with the retailers and bearers in other nations to provide them assistance to sell Samsung galaxy products particularly through strategy known as sales promotion. These both strategies helps to create demand for the product in the market and are significant for the Samsung Company. (Yeung, 2016)

Now, let's take a look at the video given below: 
Push strategy vs. Pull strategy

References

Yeung, N. (2016, March 28). Promotional Strategy. Retrieved from Version Daily: http://www.versiondaily.com/marketing-strategy-samsung-galaxy/