Before discussing about the role of advertising
strategy in Samsung business we need to understand what is advertising and
advertising strategies.
Advertising means popularizing a product or service
among customers. It keeps eye on one particular product or service. Different
plans are used for different products so that more and more customers can be
attracted. (Mcnamara,
n.d.)
It perform many functions such as giving information about the product’s
identity to the customers, attracting them to make purchases, compare prices of
other products with their product and so on. (Zkjadoon, 2016) . When any company
advertise its products, it have many objectives to achieve. The main goal is to
attract customers toward products. Advertising mainly focus on to incline the
sales and profits of the company. For example, Internet businesses do not have sales
departments and they make huge use of advertising to inform the people about
their products. They can earn more profit only if there products are
successfully advertised. (Suttle, n.d.)
An advertising
strategy can be characterized as an outline which helps to sell products
and services to the potential buyers. There are several strategies which can be
used to attract more and more consumers through advertising and every company
use its own distinct strategy plan. (Vaux,
n.d.) .
There are several advertising strategies used by different advertisers to make
more customers. Here, we will talk about the advertising strategies used by the
SAMSUNG business.
Only a couple of years ago Samsung was attempting to get up to speed in the cell phone market.
In
year 2013, it makes a greater amount than any other individual and has Apple on
the back foot, and has become the world's biggest innovation organization by
income. The
intensely advertised dispatch of its lead Galaxy S4 cell phone is the most
recent step as it tries to overwhelm Apple, and they've run full scale with a
gigantic screen and noteworthy new components. There are so many strategies
that SAMSUNG adopts to make itself famous. (Nisen, 2013)
Samsung is superior to any other individual at
learning from its rivals. It does not mean that they do not focus on their
customers but they are exceptionally very sensitive to what competitors are
doing and what other individuals are taking into the market first and clearly
observe those things and at last launch their new version from that innovation. (Nisen, 2013)
References
Mcnamara, C.
(n.d.). Basic definitions. Retrieved from Free management library:
http://managementhelp.org/marketing/advertising/defined.htm
Nisen, M. (2013,
March 15). Samsung has different strategy from Apple. Retrieved from
Business Insider:
http://www.businessinsider.com/samsung-corporate-strategy-2013-3
Suttle, R.
(n.d.). Advertising objectives. Retrieved from Chron:
http://smallbusiness.chron.com/three-main-advertising-objectives-21779.html
Vaux, R. (n.d.). Definition
of an advertising strategy. Retrieved from Chron:
http://smallbusiness.chron.com/definition-advertising-strategy-19332.html
Zkjadoon. (2016,
september 3). Important functions of advertising. Retrieved from
Business study Notes:
http://www.businessstudynotes.com/marketing/advertising-promotion/7-important-functions-advertising/
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